Blog

I love to write about all things marketing. From the big concepts, to little opinions on ads. Select something to enjoy from the list below, and give me feedback!

How it feels

Fuck this. Fuck that this has to be my life. Fuck that I have to realize it every single day, and there’s nothing that I can do about it. I hate thinking about the things that I wish I had known, the things that I wish I had changed. I hate how I immediately reacted;…

2025 Social Media Goal-Setting Tips

If I had one Christmas wish, it would be for everyone to have their 2025 social media goals set before the year ends. Help me, help you make my wish a reality. Why Set Goals? Beyond demonstrating success to clients, CMOs or board members, setting social media goals helps marketers identify what works across accounts…

Is it time to stop calling it Twitter?

If I had a dollar for every time I’ve either said “Twitter” first, or have had to use the word “Formally,” I wouldn’t have told you I won the lottery, but there would be signs. In July 2023, Twitter became X and the rollercoaster of the platform’s future began. When X became the formal name…

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