Some days are amazing, some are unremarkable. All of them have something to offer. Welcome to the scattered, inconsistent ramblings of a rambler.
How it feels
Fuck this. Fuck that this has to be my life. Fuck that I have to realize it every single day, and there’s nothing that I can do about it. I hate thinking about the things that I wish I had known, the things that I wish I had changed. I hate how I immediately reacted;…
2025 Social Media Goal-Setting Tips
If I had one Christmas wish, it would be for everyone to have their 2025 social media goals set before the year ends. Help me, help you make my wish a reality. Why Set Goals? Beyond demonstrating success to clients, CMOs or board members, setting social media goals helps marketers identify what works across accounts…
Is it time to stop calling it Twitter?
If I had a dollar for every time I’ve either said “Twitter” first, or have had to use the word “Formally,” I wouldn’t have told you I won the lottery, but there would be signs. In July 2023, Twitter became X and the rollercoaster of the platform’s future began. When X became the formal name…





