If I had one Christmas wish, it would be for everyone to have their 2025 social media goals set before the year ends. Help me, help you make my wish a reality. Why Set Goals? Beyond demonstrating success to clients, CMOs or board members, setting social media goals helps marketers identify what works across accounts … Continue reading 2025 Social Media Goal-Setting Tips
social media
Is it time to stop calling it Twitter?
If I had a dollar for every time I've either said "Twitter" first, or have had to use the word "Formally," I wouldn't have told you I won the lottery, but there would be signs. In July 2023, Twitter became X and the rollercoaster of the platform's future began. When X became the formal name … Continue reading Is it time to stop calling it Twitter?
Social Media Priorities for Platforms in Q1
Do people still say "new year, new you?" 2024 can mean the same ol' social plans you did in 2023. Social media profiles continue to evolve, and the platforms are continuously finding ways to make users stay longer. What's that saying? "Adapt or die?" If you have personal resolutions such as reading 20 books or … Continue reading Social Media Priorities for Platforms in Q1
We Made a Bet
The Astros were making a run for the world series, and we were offered a bet we couldn't refuse.
Dave Solce 