If I had one Christmas wish, it would be for everyone to have their 2025 social media goals set before the year ends. Help me, help you make my wish a reality. Why Set Goals? Beyond demonstrating success to clients, CMOs or board members, setting social media goals helps marketers identify what works across accounts … Continue reading 2025 Social Media Goal-Setting Tips
Is it time to stop calling it Twitter?
If I had a dollar for every time I've either said "Twitter" first, or have had to use the word "Formally," I wouldn't have told you I won the lottery, but there would be signs. In July 2023, Twitter became X and the rollercoaster of the platform's future began. When X became the formal name … Continue reading Is it time to stop calling it Twitter?
Social Media Priorities for Platforms in Q1
Do people still say "new year, new you?" 2024 can mean the same ol' social plans you did in 2023. Social media profiles continue to evolve, and the platforms are continuously finding ways to make users stay longer. What's that saying? "Adapt or die?" If you have personal resolutions such as reading 20 books or … Continue reading Social Media Priorities for Platforms in Q1
10 Years and What I’ve Learned
January 2014 is when my professional career started. Walking into Houston First's offices began a long journey to where I am today. From Corporate Affairs Intern to Director of Digital Strategy, I've had the opportunity to learn and meet so many amazing individuals. After a decade, I pulled together my top 10 takeaways for professionalism, … Continue reading 10 Years and What I’ve Learned
How I almost didn’t name a joint venture
I almost didn't speak up and submit my idea for a joint venture. With minutes to spare in a meeting, I'm glad I made my thoughts known.
6 Social Media Content Questions You Should be Asking
Overall content strategy is more than posting the latest product, company update or meme. It's an opportunity to present yourself and your brand to an audience that has the ability to advocate and promote your cause. Minutes or hours can be the timeline between a content idea and clicking "publish" for the world to see. … Continue reading 6 Social Media Content Questions You Should be Asking
Why People are ‘Unliking’ You
What’s a more exciting feeling, then gaining new followers, and hitting milestones. You get your first, your first thousand, and so on. Sometimes, you’ll click your Facebook “Insights” tab and find out that you’ve lost followers. Not only have you lost some, you’ve lost more than you’ve gained some days, and even throughout the month. … Continue reading Why People are ‘Unliking’ You
Instagram’s “Caught Up” Feature: What this Means for Your Content
It's been a couple weeks, but Instagram recently came out with it's "caught up" feature, which notifies users when they have caught up with content from the previous two days. The feature creates a space between posts, notifying users that they have caught up on posts from the previous two days. This does not effect … Continue reading Instagram’s “Caught Up” Feature: What this Means for Your Content
How to Create a Great Hashtag
Whether it's a simple event or a major branding decision, hashtags can connect users with content that you create, as well as what other users create. Here are a few simple steps in creating the perfect hashtag: Keep it simple It can be easy to get carried away in creating a highly-specific tag for an … Continue reading How to Create a Great Hashtag
What is GDPR and the Influence on American Websites
After being approved by European Union (EU) in April 2016, General Data Protection Regulation (GDPR) began enforcement on May 25, 2018. What is GDPR? The EU General Data Protection Regulation replaced the previous Data Protection Directive, with goals of harmonizing data privacy laws around Europe. It requires website operators to have the highest levels of … Continue reading What is GDPR and the Influence on American Websites
Dave Solce 